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Head of Audience Development

WeBuyGold is changing what it means to be a media company in 2017. We don't have an app. We're not on TV. Our content lives on and is made for the platforms you already use the most. We're making animated shows with the some of the biggest stars in hip-hop (think Adult Swim meets MTV) and our creative director is DJ Khaled.

We just launched our first series on Instagram, The Year 2100 feat. 21 Savage, and have seen explosive growth ever since. Our followers have grown over 700% in just two short weeks and the series has gotten 9 million views and one million engagements so far across social. You can read a little about it in HypebeastComplex, or Billboard.

WeBuyGold was originally incubated at Naritiv (product acquired by Hootsuite in early 2017). We're headquartered in Los Angeles (with a second New York location) and graduated in fall 2014 from the Techstars/Disney Accelerator. Our investors include Greylock Partners (Facebook, Linkedin, etc.), Allen DeBevoise (Machinima founder and investor in Awesomeness, MiTú, etc), Chris Williams (previously Chief Audience Officer at Maker Studios), Adam Nash (Greylock, Wealthfront), Chris Silbermann (Founding Partner of ICM) and Richard Wolpert (Accel Partners and Amplify).

And our team is pretty talented as well with experience in creating content and integrating brands at companies like Condé NastWarner Brothers and IAC. If you’re interested in joining us and helping build a media company born for mobile platforms, we want to hear from you.

The Role:

As the Head of Audience Development, you'll be responsible for reaching new audiences and driving viewership, starting with our launch platform (Instagram) but simultaneously working on strategies for how we can second-window and grow on other platforms like Facebook, YouTube and beyond. As we dive deeper on new platforms, you’ll be responsible for developing the go-to-market audience growth strategy there as well.

While this position is listed as Los Angeles, we have an office in New York and are open to candidates there.

Who you are:

  • Numbers obsessed - you crave to test and analyze
  • Helped build audience for new brands or taken existing brands to the next level
  • Live on mobile/digital content - from Instagram to Netflix

What you’d get to do:

  • Understand audience segmentation in detail and outlining user behavior and profiles that will lead to overall audience development strategy
  • Work with our team to create effective cross-promotion strategies with A-list talent
  • Figure out creative ways to test things in content on platforms that weren’t designed for testing
  • Work with our analytics to create tracking and reporting documents
  • Develop new partnerships and work with existing partners to build effective cross-promotional strategies 
  • Strategize and vet new platforms to grow loyal audiences like chat services, etc
  • Notice digital trends and successfully leverage them into our content strategy

Desired skills and experience:

  • Provide visionary leadership rooted in strategy, analysis & data, creativity, with a bias towards urgency and perfect execution.
  • Proven track record in analyzing complex data sets and making recommendations rooted in solid rationale and data
  • Successful candidate will have demonstrable success creating and optimizing differentiated social campaigns
  • Track record with social-­‐ and content marketing
  • Must demonstrate ability to collaborate effectively across multiple departments to get things done
  • Strong communicator in person, over the phone, and via email
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