WeBuyGold is changing what it means to be a media company in 2017. We don't have an app. We're not on TV. Our content lives on and is made for the platforms you already use the most. We're making animated shows with the some of the biggest stars in hip-hop (think Adult Swim meets MTV) and our creative director is DJ Khaled.
We just launched our first series on Instagram, The Year 2100 feat. 21 Savage, and have seen explosive growth ever since. Our followers have grown over 700% in just two short weeks and the series has gotten 9 million views and one million engagements so far across social. You can read a little about it in Hypebeast, Complex, or Billboard.
WeBuyGold was originally incubated at Naritiv (product acquired by Hootsuite in early 2017). We're headquartered in Los Angeles (with a second New York location) and graduated in fall 2014 from the Techstars/Disney Accelerator. Our investors include Greylock Partners (Facebook, Linkedin, etc.), Allen DeBevoise (Machinima founder and investor in Awesomeness, MiTú, etc), Chris Williams (previously Chief Audience Officer at Maker Studios), Adam Nash (Greylock, Wealthfront), Chris Silbermann (Founding Partner of ICM) and Richard Wolpert (Accel Partners and Amplify).
And our team is pretty talented as well with experience in creating content and integrating brands at companies like Condé Nast, Warner Brothers and IAC. If you’re interested in joining us and helping build a media company born for mobile platforms, we want to hear from you.
As the Head of Audience Development, you'll be responsible for reaching new audiences and driving viewership, starting with our launch platform (Instagram) but simultaneously working on strategies for how we can second-window and grow on other platforms like Facebook, YouTube and beyond. As we dive deeper on new platforms, you’ll be responsible for developing the go-to-market audience growth strategy there as well.
While this position is listed as Los Angeles, we have an office in New York and are open to candidates there.
Who you are:
What you’d get to do:
Desired skills and experience: